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Creating Compelling Nonprofit Case Statements in the Digital Age
October 15, 2020 @ 11:00 am - 12:00 pm
If the COVID-19 crisis has shown us anything, it’s that nonprofit organizations must shape shift on demand. In addition to keeping the lights on, nonprofits must also keep thinking about fundraising and innovative programming. Given the importance of brand identity and creating a virtual presence, the case for support can add value to an organization’s already strong mission and purpose. During this session, we’ll discuss how developing a virtual case for support can distinguish an organization and showcase brand consistency and organizational authenticity.